The learning context
The "Dragon’s Den" panel could consist of local business people, school leaders, or local government people.
In groups, students brainstorm ideas about potential products or concepts that they could develop. They then make a decision on a particular product or concept to put forward.
Groups work with other curriculum areas to take the product/concept to a stage that can be used to present a pitch. This could include the development of logos and marketing materials.
Groups develop pricing, marketing, and distribution plans for their particular product/concept. Other curriculum areas could be engaged to support the development of these plans.
Groups develop a sales pitch for the 'Dragon’s Den' panel. This should cover all of the plans outlined above. The pitch should meet the criteria for a persuasive presentation. All members of the team play a significant part in the pitch.
Enterprising attributes
- Effective communication
- Risk taking
- Creative and lateral thinking
- Grasping opportunities
- Decision making
Published on: 31 Mar 2015
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